Graphics and Advertising

HEAD: Matthias Spaetgens

The program of Graphics and Advertising is focused on both concept and creation. In theory as well as in practice it is aimed to prepare students in the best possible way for the dynamic challenge of creative and consultative advertising professions.

The course comprises the methodological development of ideas and their visualization, analysis and improvement of advertising communication, typography, layout, scribbles, illustrations, photography, packaging design, TV spots, and web design. Further teaching within the course of Graphics and Advertising includes marketing, advertising psychology, cultural sociology, colour theory, communication theory, semiotics, typography, design and drawing techniques, the basics of film design. Training is based on projects with actual clients. Commercial themes, social and environmental issues are considered. Internationally renowned experts are regularly invited for additional workshops, lectures and discussions.

Graduates have been specially trained to create advertising campaigns. They have received highly renowned qualifications to work as graphic designers, copywriters, art directors, creative directors in advertising agencies, advertising departments of business enterprises and other organizations.